Comments Off on Can media prominence predict an election? Trump vs. Le Pen
In the final month of the US Election, Donald Trump held a 3x media value lead over Hillary Clinton, enough in our opinion to secure republican candidate’s victory in the media battle for the White House. Every poll had Clinton sitting in the Oval Office, but our media numbers told a difference story, a story that might be unfolding this weekend in the France between Marine Le Pen and Emmanuel Macron.
Comments Off on A Media Post-Mortem on the 2016 Presidential Election
Trump closes the 2016 Presidential Election with $5.2 billion in earned media. Even for our mediaQuant analysts who monitor over 4,000 brands, topics, celebrities and storylines every day, that number is almost surreal in shear magnitude. Clinton’s final earned media total also broke all election records at $3.2 billion, well ahead of Obama’s 2008 and 2012 earned media totals.