It’s Media Value, Not Advertising Value.

By on September 5, 2016 in Media Measurement

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Comments Off on It’s Media Value, Not Advertising Value.

One of the worst things PR ever did was create the term advertising value equivalent or AVE. These days, advertising doesn’t add much value. Maybe it did in 1950. But with today’s savvy, socially networked, ad-blocking consumers, advertising is a sickly old tree just waiting for a strong wind to blow it over.