The topic of fake news, not the actual fake news stories themselves, are gaining traction in mainstream media sources. In some ways false or fake news presents and existential threat to legitimate news reporting. Our numbers illustrate just how popular the topic has become across mainstream media channels.
Comments Off on Rising media coverage for Alzheimer’s, Parkinson’s, and Aducanumab
Aducanumab is gaining more media attention as Alzheimer’s and Parkinson’s coverage continues to move onto the frontpage. Online coverage still lags behind mainstream or print segments, but the media drought around dementia storylines is now a distant 2014 memory.
Comments Off on NBC Advertising Profit vs. Earned Media Value at Rio
While NBC may have made $250 million on the Rio Olympics, the top-15 Olympians generated nearly $616 million in earned media value between all those ad spots. Imagine the total had we included all 11,554 Olympic hopefuls!
Comments Off on Media Beneficiaries of the 2016 Election
Not surprisingly, the 2016 Presidential Election has buoyed the media profiles of many TV commentators. From Charlie Rose to George Stephanopoulos, the “Trump Phenomena” has not only increased TV ratings, but has propelled your everyday talking head to rock star status. Here’s a look at some of the beneficiaries of the 2016 Election.