In the final month of the US Election, Donald Trump held a 3x media value lead over Hillary Clinton, enough in our opinion to secure republican candidate’s victory in the media battle for the White House. Every poll had Clinton sitting in the Oval Office, but our media numbers told a difference story, a story that might be unfolding this weekend in the France between Marine Le Pen and Emmanuel Macron.
Comments Off on A Factual Blog Post About Fake News
The topic of fake news, not the actual fake news stories themselves, are gaining traction in mainstream media sources. In some ways false or fake news presents and existential threat to legitimate news reporting. Our numbers illustrate just how popular the topic has become across mainstream media channels.
Comments Off on Rising media coverage for Alzheimer’s, Parkinson’s, and Aducanumab
Aducanumab is gaining more media attention as Alzheimer’s and Parkinson’s coverage continues to move onto the frontpage. Online coverage still lags behind mainstream or print segments, but the media drought around dementia storylines is now a distant 2014 memory.
Comments Off on NBC Advertising Profit vs. Earned Media Value at Rio
While NBC may have made $250 million on the Rio Olympics, the top-15 Olympians generated nearly $616 million in earned media value between all those ad spots. Imagine the total had we included all 11,554 Olympic hopefuls!