Sophia Coppola Earns Strong Ratings on Cannes Director Prize

By on June 8, 2017 in Artists and Entertainers

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The media rating numbers for Coppola (and Kidman) show the significant media attention on the Cannes award event. Coppola’s rating was up +11 over the prior period, now at a strong 64. Her rank within the highly competitive TV/Film Sector moved from #183 to #54 on the Cannes win. Kidman was also up +11 points to close the news period around Cannes at 77, well ahead of her trailing 12-month media rating of 71. Coppola also hit a new rating high in the global worldwide newspaper segment – a very coveted media segment!

Can media prominence predict an election? Trump vs. Le Pen

By on May 6, 2017 in 2016 Election, Politics U.S.

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In the final month of the US Election, Donald Trump held a 3x media value lead over Hillary Clinton, enough in our opinion to secure republican candidate’s victory in the media battle for the White House. Every poll had Clinton sitting in the Oval Office, but our media numbers told a difference story, a story that might be unfolding this weekend in the France between Marine Le Pen and Emmanuel Macron.

A Factual Blog Post About Fake News

By on February 7, 2017 in 2016 Election, Politics U.S.

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The topic of fake news, not the actual fake news stories themselves, are gaining traction in mainstream media sources. In some ways false or fake news presents and existential threat to legitimate news reporting. Our numbers illustrate just how popular the topic has become across mainstream media channels.

Rising media coverage for Alzheimer’s, Parkinson’s, and Aducanumab

By on October 18, 2016 in Condition and Disease Trends, Prescription Drug Brands

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Aducanumab is gaining more media attention as Alzheimer’s and Parkinson’s coverage continues to move onto the frontpage. Online coverage still lags behind mainstream or print segments, but the media drought around dementia storylines is now a distant 2014 memory.