A Media Post-Mortem on the 2016 Presidential Election

By on November 14, 2016 in 2016 Election

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Trump closes the 2016 Presidential Election with $5.2 billion in earned media. Even for our mediaQuant analysts who monitor over 4,000 brands, topics, celebrities and storylines every day, that number is almost surreal in shear magnitude. Clinton’s final earned media total also broke all election records at $3.2 billion, well ahead of Obama’s 2008 and 2012 earned media totals.