End of life care. Something we typically ignore until our parents are in need of it.
End of life care topic coverage is up +1 point at a strong 78 rating, just behind assisted living stories at 79 (up +6 points over the prior month).
We’re keeping a close media eye on “aging in place” story developments give recent activity around the topic and it’s new rating high over the May media period. The topic is currently at 62 points, advancing +5 points over the prior month period. Assisted living stories also showed significant movement, up +8 points at a 77 rating.
We’re currently only tracking the top 12-issues affecting seniors, but we’re coding new issues and story developments each month with a goal of covering the entire sector over the next few months.
Overall, the sector rating average has moved from a low of 59 to a current high this month of 70 points.