lyft-feb2016

Lyft has kind of become the “Avis” in the car sharing brands sector, the perennial second to the behemoth, Uber. “Try harder” kind of messaging, except Lyft’s message is more: “try better.”

And trying better it is, with Lyft’s announcement in January of a strategic partnership with General Motors to create an integrated network of on-demand driverless vehicles. For the January close, Lyft’s media rating (0-100 indexed score of media prominence) across global news channels is up +5 points to 83, a new high for the #2 media-ranked car sharing brand.  (Uber also had a good month, advancing +3 points to close January at a very strong 93.)

So if you’re the communications manager at Lyft (or the agency of record), this is the kind of media profile you want to see.

  • The topline media rating is up +5 points over the prior month to a new high of 83, ranking it #2 behind Uber in the car sharing brands sector.
  • 225,781 media mentions across traditional, social, and search media translated into $2,323,298 in media value.
  • Media visibility is up +17 percent over the prior year and +49 percent over the cumulative 4-year period.
  • Media momentum is building and showing a positive turn over the prior 3-months.
  • All media segments show strong and consistent contribution to the topline rating.
  • At 89%, positive sentiment is ahead of the sector average of 79%.

Just like the classic Hertz vs. Avis brand battle, there is a large buffer between Lyft and its nearest #3 rival — Car2Go at a 49 rating. From a media visibility perspective, it’s a two-horse race for the top position.

Want to see more? Download our free media performance report on Car Sharing Brands, or sign up for a no-obligation 30-day trial of our dashboard-based earned media analytics on more than 3,500 brands, trends, and influencers.