Lyft continued to secure its #2 position in the Car Sharing Brands sector behind ratings leader Uber. The brand was up a strong +5 points or +7 percent with an August media rating of 73. Year-over-year rating numbers were essentially flat at +3 percent. Reviewing the brand’s 4-year media rating trendline suggests Lyft may have reached a plateau considering the trailing 12-month rating average has deviated little from 70 points. The new high this month may signal additional rating upside as both Uber and Lyft secured new market opportunities in the U.S. and abroad.
Media momentum has been sluggish over the preceding 8 months, but August showed Lyft generated a media momentum trigger (short-term rating average passed the long-term rating average). Momentum triggers are a good indicator of renewed media interest and a greater likelihood of higher media volumes over the ensuing 3-months.
For competitive comparison, Uber is off -2 points this month at a 93 rating, still significantly ahead of Lyft in both mainstream and social media segments.