Who would have thought a diehard socialist like Bernie Sanders would be generating media ratings above 90 points in a capitalist driven U.S. media market? The takeaway? This election is wide open to all manner of candidates, messages, and campaign tactics. Sanders turned in an amazing media performance in August coming in at 92 points, up +22 points over July on strong coverage. The candidate generated nearly $20 million in media value for August along with 1.1 million media mentions across traditional and social segments.
Sanders may not be running an Obama 2008 style campaign, but the young, grassroots enthusiasm the 74-year old senator garners looks a lot like the crowds Barack Obama drew in 2007/2008. The media is singularly focused on the senator’s sudden rise in the polls and ability to seriously challenge Hillary Clinton for the democratic nomination. Issues and positions were secondary as were comparisons to other candidates – democrats or republicans – in the race. Sanders media momentum is still rising, up +61 percent for the August.
Bernie Sanders also upset the August sector rankings, moving up an amazing +15 positions in just 30 days. His media prominence helped propel him well above his rivals, with Sanders finding himself just 4 rating points shy of Clinton’s media position going into September.