Stripe managed a media coup when it inked a deal to be the official campaign donation platform for Hillary Clinton’s 2016 Presidential campaign. Along with additional funding news, the online payment alternative to PayPal is up +7 points or +12 percent at a rating 56 rating position. 56 is a new high for Stripe and nearly 10 points ahead of the brand’s trailing 12-month media rating average(46 points).
And least I forget, Stripe also inked a deal with Amex. Yes Amex. Apparently Amex is a shadow investor in Stripe, so the partnership is more strategic then your typical payment gateway deal.
All I can say from a media rating perspective is wow!. The only surprise here is why is Stripe’s rating still under 60 points!?!?!?! It has to be the most under-rated payment brand in the sector.
But back to media metrics.
Momentum is off -46% over the prior month. This is not unusual for skyrocketing brands and trends. It’s very, very difficult to maintain those types of month-over-month rating spikes. Inevitably, a slight lull blows your momentum into negative territory. But the brand’s peer ranking remains strong at #9, up +5 positions over competing online payment brands this month (up +32 positions over the prior year). Bottomline, Stripe is a top media play in the sector.