Obesity is due for a major rating bump as a the media is all-over a new study that bottom-lines the chances of ever (yes, ever) reaching a “normal” weight.  Weight loss can be a battle for everyone.  But a large new study says that for obese people, the odds of reaching normal weight are near impossible.

The study, published in the American Journal of Public Health, shows the odds of a clinically obese person achieving normal weight without surgical interventions are just 1 in 210 for men and 1 in 124 for women in a given year. Among the most morbidly obese, the chances were even worse.

The topic of obesity has been consistently above a 90 media rating for as long as we’ve been tracking it.  The topic is ranked #3 in our Conditions and Disease Sector, up +2 positions over the prior month (moved ahead of stories on cancer and more specifically, breast cancer. There was no change from the prior month in the top line rating for obesity at 91 points.

Relative to other topics in its sector, obesity is tied with media coverage on cancer and heart disease. The topic is only out-covered this month by HIV and dementia.  Momentum around obesity is slightly down (-4%), but overall the topic has not seen a major decline in coverage for over 4-years.  The outlying spike on during the June 2013 media cycle is due to the CDC’s announcement that obesity would be officially classified as a disease for the first time.

Also, note the scale on the 4-year media rating trendline.  There is only a 5-point variation between the obesity topic high and low over the 4 year measurement period, a very tight and consistent coverage model.