The June media rating numbers on the 2016 Presidential race are out and the media landscape just got a little more crowded.

There are some new GOP faces along with a couple of Democratic contenders joining Hillary Clinton and Bernie Sanders.  Jeb Bush and Scott Walker have yet to formally announce their candidacy.  But overall the media has lit up with early storylines on all the contenders.  All told, we’re now tracking 60 influencers in the 2016 Presidential Sector.

Not all of these players will officially find their way into their respective primaries, but all are influential in shaping the race for the White House and many are possible running mates when the field finally gets thinned next Summer.

 

Here’s a brief rundown on the media rating performance for a few of the key contenders.  I’ll follow-up with an additional post on the remaining candidates as we sift through the rating metrics.

Hillary Clinton

Hillary Clinton’s top line media rating for June 2015 is 94, no measurable change over the prior month value of 94 and a moderate +2 change over the prior-year media rating of 92.

Mrs. Clinton’s rating is well ahead of the 2016 Presidential Contenders rating average of 59.  Her rating max and min for the trailing 12-month period are 94 in May 2015 and 86 in January 2015.

Within the 2016 Presidential Contenders sector, Hillary Clinton is currently ranked no.1, a spot she’s help for over a year now.

 

The media has moved into a pattern of policy and issue storylines (i.e. immigration, minimum wage, income equality, trade, etc.) along with comparisons and quotes from competing candidates, now across both the GOP ranks and within her own party (Bernie Sanders).   There remains some baggage storylines surrounding Benghazi, private use of emails and a lingering detachment from the everyday voter, which is sometimes mixed with Clinton Foundation donor sources and personal wealth profiles (both Hillary and/or Bill, as both are apparently fair game in this media environment).

 

For the June 2015 reporting period, Hillary Clinton is in the Lagging quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and a moderate +2 change in long term (prior year) growth, versus the sector average.

Jeb Bush

The June 2015 top line media rating for GOP contender Jeb Bush is 73, no measurable change over the prior month value of 73 and a significant +12 change over the prior-year media rating of 61.  Jeb Bush’s media rating max and min for the trailing 12-month period are 74 in April 2015 and 60 in August 2014.

Within the 2016 Presidential Contenders sector, Jeb Bush is currently ranked no.14, showing a moderate -3 rank decline over the prior month. Year-over-year, Jeb Bush experienced a gain of +1 positions in the Sector ranking.

Much to Jeb’s dismay, his media coverage has not been particularly kind.  Continuing contrasts and storylines involving his brother have painted him into a not so flattering corner.  His comments about US involvement in Iraq and where he sources his international policy direction from – his brother?  One storyline that appears every month, but fails to gain momentum is Jeb’s rather sketchy navigation of campaign finance laws.  It’s a murky area and the topic just doesn’t appear to have the legs to go viral in the media.

For the June 2015 reporting period, Jeb Bush is in just edging into the Falling quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and a large +12 change in long term (prior year) growth, versus the sector average.

 

Rand Paul

Always quotable – although not always for the intended reasons – Rand Paul’s media rating for June 2015 is 85, a moderate -2 decline over the prior month and a large +16 change over the prior-year media rating of 69.  Rand Paul’s media rating max and min for the trailing 12-month period are 87 in April 2015 and 69 in July 2014.  The candidate is slightly off his April media rating high-point this month, but only by 2 points.

Rand Paul is currently ranked no.4 in the 2016 Presidential Sector, showing a small -2 rank decline over the prior month. Year-over-year, Rand Paul experienced a moderate gain of +3 positions in the sector.

Ted Cruz

Ted Cruz’ topline media rating for June 2015 is 80.  Like many of the candidates this month, his rating is off -3 points over the prior month value of 83. Ted Cruz’ media rating max and min for the trailing 12-month period are 83 in April 2015 and 64 in October 2014.

Within the 2016 Presidential Contenders sector, Ted Cruz is currently ranked no.8, showing a moderate -2 rank change over the prior month. Year-over-year, Ted Cruz experienced a moderate gain of +3 in the Sector ranking.

For the June 2015 reporting period, Ted Cruz is in the Falling quadrant vis-à-vis its peers, showing a moderate -3 change in short term (prior month) growth and a large +16 change in long term (prior year) growth, versus the sector average.

Scott Walker

Scott Walker’s topline media rating for June 2015 is 78, a moderate -2 change over the prior month value of 80 and a large +18 change over the prior-year media rating of 60. Walker’s media rating max and min for the trailing 12-month period are 80 in March 2015 and 60 in May 2014.

Within the 2016 Presidential Contenders sector, Scott Walker is currently ranked no.9, showing a negligible -1 rank change over the prior month. Year-over-year, Scott Walker experienced a notable gain of +8 in the Sector ranking.

For the June 2015 reporting period, Scott Walker is in the Falling quadrant vis-à-vis its peers, showing a moderate -2 change in short term (prior month) growth and a large +18 change in long term (prior year) growth, versus the sector average.

Rick Santorum

Rick Santorum’s top line media rating for June 2015 is 83, a sector leading +17 over the prior month value of 66 and a significant +25 change over the prior-year media rating of 58. This compares favorably to the 2016 Presidential Contenders sector media rating average of 59.

Santorum made quite a mark in the rankings with his 2016 bid announcement.  He is currently ranked no.6, showing a +14 rank change over the prior month. Year-over-year, Rick Santorum experienced a similar gain of +15 in the sector ranking.

For the June 2015 reporting period, Rick Santorum is in the Leading quadrant vis-à-vis its peers, showing a large +17 change in short term (prior month) growth and a significant +25 change in long term (prior year) growth, versus the sector average.

Marco Rubio

Marco Rubio’s media rating for June 2015 is 67, a notable -5 decline over the prior month value of 72 and a moderate -2 change over the prior-year media rating of 69. Rubio’s media rating max and min for the trailing 12-month period are 72 in May 2014 and 59 in May 2015.  The GOP candidate is well off his announcement month rating high of 72.

Within the 2016 Presidential Contenders sector, Marco Rubio is currently ranked no.22, showing a significant -9 rank decline over the prior month. Year-over-year, Marco Rubio experienced a large loss of -15 in the Sector ranking.

For the June 2015 reporting period, Marco Rubio is in the Lagging quadrant vis-à-vis its peers, showing a notable -5 change in short term (prior month) growth and a moderate -2 change in long term (prior year) growth, versus the sector average.

Summary

Some of the early media gains and highs were clearly the result of formal candidacy announcements.  All the candidate with the exception of Hillary Clinton have returned to more predictable rating numbers.  The exception in the above group is Rick Santorum who delayed his announcement and pounced on the media when the coverage was ebbing across the list of GOP contenders.

Next up will be Bernie Sanders, Martin O’Malley, Mike Huckabee, Lindsey Graham, Bobby Jindal and a repeat visitor to the GOP ticket, Rick Perry.