A little over a year ago we carefully coded “artificial photosynthesis” into our system, adding the nascent topic to our Science Trend Sector, not knowing too much about it except for what I read in a the future prognosticating magazine, Science. The theoretical work behind this trending topic is simply amazing. And I thought at the time, if they could make it work, it could have profound implications for the PLANET.
Well, 2 years after reading that brief article, coding the topic into our system and watching its subsequent media rating go absolutely nowhere – voila! Something happened.
The media rating for artificial photosynthesis spiked this month and is now solidly in the media rating “leader quadrant”. The topic is up +5 points or +13 percent at a moderate 37 media rating. CUME growth is strong at +15%, but year-over-year growth is very strong, up +32%. It’s the combination of prior month growth and strong year-over-year growth that propelled the topic in the ratings sweep.
According to a number of media sources, a potentially game-changing breakthrough in artificial photosynthesis has been achieved with the development of a system that can capture carbon dioxide emissions before they are vented into the atmosphere and then, powered by solar energy, convert that carbon dioxide into valuable chemical products, including biodegradable plastics, pharmaceutical drugs and even liquid fuels.
The media metrics are quite amazing. In the case of artificial photosynthesis is all about trajectory and media growth rates. The topic itself is not mainstream media material, not yet anyway. So the top line media rating is on moderate at 37 points. Even within the last year, the trend was scraping rating floor at 25 points. But take a look at all trends compared across short and long term media growth dimensions. Here’s the picture that emerges.
The topic is kicking trend butt and leading the overall science sector with a new media rating high and increasing social media segment numbers.
We’ll continue to track even the most obscure trends and topics since many hold amazing promise for changing the world. Even if a trend like artificial photosynthesis never leaves the covers of an academic journal, it’s impact can far reaching and a true game-changer for many households.