After months of fairly intense media coverage, the minimum wage storyline this month is off -1 point at 84, continuing the slight softening of media coverage around the topic that started in early-2014. Proponents of raising the Federal minimum wage from its current $7.25 level to a proposed $15.00 an hour are navigating a media landscape that is highly competitive these days. GOP candidates in the 2016 presidential race have all declared their candidacy and are fanning many media storylines to garner funding and endorsement support. Race, police brutality, healthcare, Iran and same sex marriage are all topical issues, and all are competing for media coverage and follow-on social media amplification.
The topic is gaining some media momentum that was lost earlier in the year and the CUME rate is positive at +7%. There was also an unexpected “momentum trigger” this month as flat media rating changes over the last 3 months offset the steep declines in mid-2014.
The democratic frontrunner, Hillary Clinton, has made income inequality a cornerstone in her early election bid. She has steered clear of more granular minimum wage discussions with her focus on lost economic opportunity facing the rather large voting block commonly referred to as the American Middle Class. The topline media rating for Income inequality is off -2 points at 74 this period with continuing negative media momentum (-12%).
Social and search volume media segments are also down, and well under traditional media rating metrics.
Social Media Traction Missing in Income Inequality Topic
What are the media implications for our 2016 candidates? Income inequality has returned to the topical high it attained nearly 4-years ago. It has also been able to sustain its media rating position over the preceding 12-months. What’s missing is the social media validation and amplification that is already present in the minimum wage topic. Regarding the minimum wage topic, it seems to have joined the broader income inequality thread after taking nearly 2-years to break through the 80-point barrier.
Social Media Traction in Minimum Wage Topics