Online payment provider Square (+13 @ 57 TrendSignal points) continued its media ascent with the announcement of a new offering which enables customers to send cash via a simple email!

While this capability has been around for sometime via vendors such Western Union and newer web-based solutions, the Square announcement goes a long way towards solving what looks like a very simple task – sending someone cash quickly.

The legal implications of the new offering pose some interesting questions.  But Square appears to have built a network of solid financial partners along with an innovative approach to brokering the transaction with little or no risk to the customer.

Square’s media performance looks quite impressive over a trailing 4-year media period. It’s hip to be Square!