I believe it was about a year ago that were raving how Tiger Woods (+7 @ 74 TrendSignal points) generated the equivalent of nearly a third of Nike’s (+3 @ 91 pts.) earned media value. An amazing statistic for a single athlete and a top sports brand.

It’s now equally amazing just how far Tiger Woods has declined off his 2010 peak of 91 TrendSignal points. Of course, pro golf rankings fluctuate with each passing tournament, but given Tiger Woods’ exalted place in the Nike athlete brand line-up, his media decline should be of concern to Nike marketing.

Tiger Woods TrendSignal

We’re also tracking Nike Golf (-2 @ 39 pts.) as a breakout brand along with an expanding list of top professional golfers, such as Phil Mickelson (-15 @39 pts.).

Nike Golf Brand Media TrendSignal

If you’re sponsoring an athlete or have a stake in athlete media prominence, you’ll definitely want to take a look at our monthly TrendSignal reports and analytic dashboards on athletes, teams and sport categories. With our dashboards and PDF reports, there is nothing to code, install or configure. You get expansive athlete media performance coverage along with all our brand, trend and influencer reports for single low price. And if you don’t see something you want to track, let us know and we’ll add it to our trend catalog of more than 3,500 media topics.

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