Facebook is definitely taking notice of Snapchat’s ability to capture the attention of the coveted online teen demographic, once the cornerstone of Facebook’s user-base.
The hot mobile app Snapchat enjoyed a media coverage bonanza, with their TrendSignal up +33 points over the prior year. Not surprising considering Snapchat came from total obscurity to one of the most popular photo sharing apps on the mobile web. Although the brand experienced a slight decline over the prior month (off -3 points @ 71 points), the new photo sharing service is in a solid TrendSignal position (rank #36 in the highly competitive Internet Brands category). Facebook (99 pts.), Twitter (99 pts.), and Google (98 pts.) are still the media-dominant brands in the category, but the press’ fascination with alternative mobile players is shifting to the new kids in class like Pinterest, Tumblr, and Snapchat of late.
We’re keeping a close analytic eye on Snapchat along with 125 other dynamic Internet brands in our ongoing Internet Brands report series.
With the upcoming January report, we’re adding several internet retailers (Zulily, Polyvore, Gilt Groupe), as well as mobile apps like WeChat and iBeacon.