Sobey's buys Safeway Canada for $5.8 billion.Safeway drew significant media attention (up +8 at 76) on news that the Canadian retailer Sobeys would pay $5.8 billion in cash for the Canadian operations of Safeway.

Safeway has been building its media momentum since late last year and is showing a consistent and steady media march against competing Superstore Brands.  The brand is now #11 in its category, moving up 9 positions from its June ranking.