Daihatsu (+12 pts. @ 54) was never a top media player in the Auto Brands category (+1 pt. @ 73), but last month’s sponsorship deal with media magnet Manchester United resulted in a sizable pop in the brand’s June TrendSignal.

DaihatsuBubble

The impact was even more significant when you look at the segment-level breakout where Daihatsu was up +47 points in the the Asia Pacific media segment, now at 72.

Daihatsu Rankings