Tesla Motors is up +10 points at a TrendSignal of 76, continuing the brand’s steady 12-month momentum from a low of 51 during the prior year (+22 points over the prior year). This is a remarkable ramp-up and testament to the brand’s appeal and clever media positioning.
The latest increase is due to a combination of overall Tesla brand coverage along with two significant media events, repayment of a federal loan along with an expanded network of charging stations, that gave Tesla a media boost towards the end of May.
The brand pulled nearly $3 million in media value for May with a trailing AVE of $10.3 million. Not bad for a company that sells just a tiny fraction of the major auto brands. Complete media details along with all the major auto brands is available in the June 2013 Auto Brands report.