TrendTopics WhitepaperThe official TrendTopics manifesto, aka white paper, is now available!

This white paper discusses the need for a standardized measure of media prominence. It presents the shortcomings of a custom measurement approach, the benefits of a standardized approach, and the key elements of an effective solution.

I encourage you to download the short paper for a look under the TrendTopics hood. It explains why we felt compelled to create a universal standard in the media measurement space, our approach and how we believe our approach is a perfect complement to today’s amazing media tools.