It was hard to miss the media buzz around the firing of JC Penney CEO Ron Johnson (along with three other top execs). You can read the news here, but after a little more than a year at the helm, Mr. Johnson failed to deliver the retail mojo he took credit for at Apple.
The interesting media takeaway is that his firing garnered more media attention — +24 TrendSignal points in April — than his hiring or anything he did while he actually was CEO.
While we wouldn’t recommend firing anyone just to get media coverage, JC Penney clearly has an opportunity to capitalize on their new TrendSignal high of 79. We like JC Penney, and hope their PR people will exploit other newsworthy storylines and keep the post-Johnson media exposure above 70.
For JC Penney’s TrendSignal report, along with 56 competing store brands, see the Superstore Brands Report.