Today we’re tracking nearly 60 auto brands in our new Auto Brands Report. With the recent recall announcements from Toyota, Honda and Nissan resulting from defective air bags supplier Takata Corp., the ebb and flow of media attention attributed to these brands is critical to their market reputation and continusd positive brand momentum.
Toyota’s TrendSignal is currently up +2 points at 93 on volume of 247M media mentions; Honda’s TrendSignal is up +1 also at 93 on slightly higher volume of 276M mentions. Nissan’s TrendSignal is down -2 points at 89 on 132M mentions.
Check out the Auto Branda Report for more detail on how nearly 60 auto brands compete for media attention across both traditional and social media segments.