Now the most popular female athlete in our Female Athletes Brand Report with a TrendSignal of 61 — passing Serena Williams (-1 @ 59), Danica Patrick (no change @ 56) and Maria Sharapova (+3 @ 52) — Lindsey Vonn received a double media boost this month both in and out of her sport. Her unfortunate skiing accident, which temporarily knocked her out of the World Cup competition, along with the announcement that she’s now dating Tiger Woods (helping amplify the Tiger Woods brand which has seen a steady climb, up +5 points to 77 this month), gave the media plenty of material to work with.
As Tiger Woods enters the Masters at Augusta this month with Lindsey Vonn at his side, both are likely to see considerable media focus and a corresponding bump on their TrendSignal metrics for April. How much? Possibly an additional 3 points for Lindsey Vonn and depending upon Tiger Woods results at the Masters, there’s a lot of upside for the Tiger Woods brand in the 80+ territory.